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Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a bit of good news about that partnership: It has resulted in a 22 percent increase in Lexus' brand awareness, according to USA's internal research.
This season, USA and Lexus have let the fans drive the content by beefing up the social aspects of the campaign, even incorporating Suits star Patrick Adams' side career in photography.
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