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If you’re already watching a TV show, it stands to reason you’d be a receptive audience for an on-air promo that seeks to interest you in another show. And, indeed, 29 percent of respondents to an E-Poll Market Research survey (fielded last month among 13-54-year-olds) answered “yes” when asked if they “noticed any promotions or commercials for TV programs that caught your interest in the past week.”
Nonetheless, the survey found word-of-mouth outranking TV spots in importance as a source of information about new shows.
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