How Millennials Are Helping This Agency Find the 'Big Idea'

Johannes Leonardo's digital-savvy work for Adidas, Google

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Specs
Who Co-founders Leo Premutico and Jan Jacobs
What Creative agency
Where New York



Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency Johannes Leonardo in 2007, rely on talent who have grown up on digital platforms to crank out work for brands including Adidas, TripAdvisor and Google. "If you go back five or 10 years, you had to look for those people," Premutico said. "That's the greatest thing about young people coming into the business—they understand the media landscape because they're living it."

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