How Milana Vayntrub Became Advertising's New 'It' Girl

You'll see much more of AT&T's Lily in 2015

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Sorry, Flo. America has a new favorite spokeswoman in AT&T’s Lily, the store employee character played with bright-eyed, quirky charm by improv actress Milana Vayntrub.

The 27-year-old Upright Citizens Brigade veteran was originally cast for a single spot, “Supervisor,” in late 2013. But her endearingly comical way of explaining the Mobile Share Value plans was quickly a hit, and she’s been a fixture ever since in the BBDO campaign.

AT&T figured a customer-service character would be a “persuasive, transparent and believable way” of presenting the plans to various customers and families in the ads, said Meredith Vincent, AT&T’s director of advertising.

“We were looking for someone approachable, friendly and relatable.

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