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With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for shades. So Johnson & Johnson’s Acuvue brand hopes to attract a ton of youthful attention with a YouTube contest through May 27 in a multichannel effort.
Yet more interestingly, Acuvue provided Adweek a rare glimpse into how consumer packaged-goods makers manage big data while deciding on campaign details.
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