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Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand after officially opening in New York, and subsequently Toronto, about six months ago.
As part of the deal, creative veteran Todd Irwin, who founded dc3—which he described as an "edgy" boutique shop—in 2009, was named partner and chief creative officer at Cummins & Partners. He joins founder and global CEO Sean Cummins and chief strategist Arwa Mahdawi on the agency's partnership team.
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