How the Greatest Ads for VW and Red Bull Fully Embodied the Brand Purpose

Tiffany Rolfe picks her favorite work ever

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The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.

Tiffany Rolfe of Co:Collective discusses two examples of this in the latest installment of our “Best Ads Ever” video series. The former CP+B exec also revisits one of her crowning achievements at that agency, and tells us what’s new at Co:Collective these days.

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