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Sometimes, it takes a roomful of R&D people to come up with a new product—and sometimes, the idea just licks you in the face.
Thanks to the quirky videos on its YouTube channel (40.8 million views and counting), Orabrush has sold millions of its tongue cleaners throughout the U.S. Then the company began getting emails—not to complain, but to beg for a version for dogs (who, of course, suffer from dog breath). ”Our biggest fans were the ones who told us to figure out how to make an Orabrush for dogs,” said CEO Jeff Davis.
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