Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
From Instagram and podcasts to crowdsourced reviews and socially fueled celebrity chefs, it's clear we've entered a new era of obsessive foodie culture. Or as New York Times food editor Sam Sifton put it: "There is a level on which this is pornography."
Monica Lo
With the vast amounts of #foodporn on Instagram, you'd think social would be a cinch for food brands. Not necessarily so: basic shots of meals just don't cut it anymore, forcing brands to figure out how to inject some personality in their posts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in