How CNN's Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland

Courageous wins Arc Award for Best Nonfiction Series (Digital)

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are, for better or worse.

The Mexican beer brand Modelo had dramatically grown its business in the U.S. over the last few decades and sought to drive brand awareness while telling the story of a community here that had come together despite its differences during a time of much-publicized racial and cultural division.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in