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Angie's List has been going through some changes, but the presence of co-founder Angie Hicks in the site's advertising remains a constant.
Hicks, a campaign fixture for two decades, appears front and center this week in Arnold Worldwide's first work for the site. The "Home Is Where Our Heart Is" campaign alerts consumers that they can find all things for their homes on the site, rather than just crowdsourced reviews on the topic. Angie's List aims to be the go-to destination for consumers seeking service providers and contractors.
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