How Agencies Tell Stories

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Conventional wisdom tells us much of the best advertising consists of short stories, well told. If ads are often stories, then copywriters and art directors can be seen as modern day storytellers of a sort. But the storytelling doesn’t stop there.
 
Ad agencies themselves are collective storytellers as well. The tales they tell, however, don’t take place within an advertisement. These stories take place within meeting rooms as agencies present their work to a client.

They don’t simply present work and then plead with clients to buy the recommended campaign.

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