How This 100-Person Brooklyn Agency Plucked a Major Strategist From R/GA

Andrea Ring boards Big Spaceship

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A funny thing happened in June when Big Spaceship CEO Michael Lebowitz was picking the brains of R/GA veteran and planning chief Andrea Ring about potential candidates to fill his top strategy role: Ring became a candidate herself.

It didn't happen immediately. But the more Lebowitz talked with Ring, the more apparent it became that he was looking at the best person for the role.

Ring, however, was rising in the R/GA ranks and wasn't looking to leave her agency home of nearly 10 years, where she led a 40-person department at the shop's 800-person New York headquarters.

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