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Wheelchair maker Hoveround has selected Marlboro, Mass.-based direct response specialist Mercury Media after a review.
The incumbent on the business was IMS Advertising. Other contenders were not disclosed.
The client spent $22 million on ads from January through November of last year, according to Nielsen, most of it on DRTV ads. That figure is up sharply from the $13 million it spent in all of 2008.
Hoveround, whose products are sold exclusively direct to consumer, will launch a new campaign shortly, primarily on national TV.
“Combining
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