The House Worldwide, the new partnership network founded and led by former Publicis Worldwide COO Richard Pinder, has been appointed to help develop Laurent-Perrier’s U.K. sales and marketing strategy.
Based in London and Singapore, The House works with agencies around the world on behalf of companies like Maserati and ghd (Good Hair Day). Included in the top team of execs at the company is managing partner Ben Stobart, an ex-worldwide account director at Leo Burnett, where he met ex-Burnett senior executive Pinder. Stobart and Philip Slade, a former planning director at shopper marketing unit Saatchi & Saatchi X are leading the management of the Laurent-Perrier business through a new retail entity, Path.
Other partners of The House working with the brand are New York-based marketing agency Digital Luxury Group and ToscaHouse, a research and economic forecasting partnership with London Hedgefund Toscafund.
Last month, The House announced the new partnership with Digital Luxury Group, a digital company that works with brands like Four Seasons, Sotheby’s, Piaget, Trussardi and Vacheron Constantin.
There was no incumbent per se, according to Pinder, who is CEO of The House, and there was no agency review for the assignment. “When you create a new client-centric model like this, you have new opportunities,” he added.