Arnold, Jordan to Join Forces in New York
BOSTON—Jordan McGrath Case & Partners/Euro RSCG will be realigned within the Havas Advertising network and become a unit of Arnold Worldwide. The Arnold name will eventually be added to the 300-person New York agency's moniker, though the shop will remain fairly autonomous for the time being, with chairman/CEO Pat McGrath and president Stephen Badenhop in charge, sources said. Arnold managing partner Tom Lawson is in line for a top job at Jordan McGrath in the near future, sources said. McGrath said he and Badenhop have no immediate intention of stepping aside; asked if Lawson is being groomed for a slot at Jordan McGrath, he added: "there is no plan in that direction." Lawson did not return calls. Havas last week reported 2000 revenue of roughly $1.67 billion, a nearly 50-percent increase compared with 1999; that figure includes fourth-quarter results for former Arnold parent Snyder Communications, which Havas acquired Sept. 26.
Verrier Joins Copley Partners
BOSTON—Copley Partners, an executive search firm, appointed Maria Verrier as executive search consultant. Verrier brings to Copley more than 13 years of experience in strategic planning, marketing and business development. Previously, Verrier directed programs for The Frontier Group and BBK. Copley Partners is a division of consulting firm Pile and Co., Boston.
CPS Direct Lands 4 Accounts
BOSTON—CPS Direct, an integrated direct marketing communications company, announced new account wins: Arbortext, Question Technologies, Groove Networks and Predictive Systems. Combined, the account wins total nearly $5 million, a representative at the Boston agency said.
Polaroid Focuses on Teens
BOSTON—In an attempt to maintain support among its teenage audience, Polaroid Corp. broke a TV effort for the latest edition of its I-Zone camera. Polaroid introduced the I-Zone Convertible Instant Camera, its latest extension, earlier this month. The camera features changeable plastic face plates in magenta, blue, orange and other colors. Among four TV spots is a commercial that focuses on I-Zone sticky film and takes place in a high-school. The spots were created by Leo Burnett, Chicago.
Real estate concern Carlson GMAC has assigned Tracey/Edwards of Manchester, N.H., its $5-6 million New England marketing account without a formal review. GMAC's regional operation is headquartered in Woburn, Mass., and consists of 70 offices and 1,400 agents ... Mullen has been selected public relations agency for eMation, a business software developer. Work for the Mansfield, Mass., client includes corporate positioning, grassroots marketing and media relations ... Chris Mega has been named executive vice president of technology at Harpell, Maynard, Mass. Previously, Mega served as president of Harpell's interactive division. Mega will now oversee Harpell's IT infrastructure.