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NEW YORK Reasoning that consumers who are pumping iron or already traveling somewhere will be open to a pitch for a hotel search site, Hotels.com has tapped IdeaCast for a multiscreen buy.
A flight of TV ads, which starts this month, will play in health clubs and on planes. Instead of the company’s 30-second TV spots from TBWA\Chiat\Day, the ads, developed by IdeaCast, will run 120 seconds and be more of a direct response vehicle than an exercise in branding.
While
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