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LOS ANGELES InterContinental Hotels Group’s Holiday Inn is aligning itself with the time-share giant Orange Lake Resorts, IHG said last week at its annual investors conference here. The deal creates a new brand to be called Holiday Inn Club Vacations.
Under the agreement, the new timeshares will be available at Orange Lake’s four locations (two in Florida, and one each in Wisconsin and Vermont).
Holiday Inn’s reservation system and internal marketing unit and Orange Lake’s point system will be used to feed each other guests.
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