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Hoover has awarded its media planning and buying account to Cincinnati-based Empower MediaMarketing without a review, the vacuum cleaner marketer has confirmed.
Previously, Interpublic Group’s The Martin Agency had handled both creative and media chores, although Hoover and agency parted in mid-2009.
Recent spending by Hoover has been erratic. In the first 11 months of 2009, spending totaled $18 million, way up from the $600,000 the company spent in 2008, which had been way down from the ’07 total of $25 million, per Nielsen.
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