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LOS ANGELES Iconic vacuum cleaner company Hoover is seeking a shop for creative and media duties, with information requests issued to undisclosed agencies earlier this month, sources said.
Hoover’s ad spending declined almost 30 percent year over year to $25 million in 2007, per Nielsen Monitor Plus. The company spent about $1 million in U.S. media during the first quarter of 2008.
Sources said the review would be conducted without a search consultant, with agencies asked to present spec work and finalists expected to present at the client headquarters in Glen Willow, Ohio.
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