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NEW YORK Honda, the exclusive automotive sponsor of the Sundance Film Festival, will screen its “Mobility 2088” Web film, a seven-and-a-half minute short that explores the future of mobility, before the opening-night screening of Mary and Max today.
The online film is one of three Web videos that launched the automaker’s
“Dream the Impossible Documentary Series” this week at www.dreams.honda.com.
Created by RPA, Los Angeles, the corporate effort is designed to “form an emotional bond between Honda and its customers perspective customers,” said Curt Johnson, vp, creative director at RPA.
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