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The Home Depot has retained The Richards Group in Dallas to handle creative duties on its $580 million ad account after a review, the client has confirmed.
Sources identified the other finalists as WPP Group’s JWT in New York, Omnicom Group’s GSD&M Idea City in Austin, Texas, and Interpublic Group’s Hill, Holliday in Boston.
Final presentations took place Nov. 10 and 12 at Home Depot’s Atlanta headquarters, said sources. Each agency got about two hours to pitch, including 30 minutes for questions, according to sources.
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