Hollywood Film Sees Big Results From New Tablet Ads
'Olympus Has Fallen' tests OnSwipe's mobile units
Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy is designed to look and feel like full-page magazine ads while providing a video option, and Promoted Content is meant to combine traditional advertorial plays with the currently hot native ads concept.
FilmDistrict, the movie's distributor, recently tested The Glossy to push the action flick, Olympus Has Fallen, on men's lifestyle and business news tablet apps like the Art of Manliness, Vibe and Kiplinger.
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