Holiday Inn Says, 'Stay You'

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Looking to connect with consumers on the rebound from the recession, Holiday Inn is launching a $100 million campaign that celebrates its customers with the theme, “Stay you.”

The effort, via IPG’s McCann Erickson, premieres May 2 and spans nine global markets, including the U.S., U.K. and Germany. It builds on Holiday Inn’s brand overhaul last year, which included upgrades to its physical locations and ads touting those changes. As part of that $1 billion overhaul, the InterContinental Hotels Group-owned brand had renovated more than 2,200 Holiday Inn and Holiday Inn Express venues last year.

This time around, the focus is on the chain’s customer mind-set, as ads play on the double meaning of the word “stay.”

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