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Do you look up to the legendary figures of your business? Maybe. Are you tired of hearing about how much better they were in their day than you are in yours? Definitely. That’s the underlying psychology that makes this spot in Holiday Inn’s “Masters of Business Accommodations” series (via Fallon in Minneapolis) especially effective. As with other commercials in the campaign, this ad features the actor who played Bookman, the hard-bitten library cop, on an especially memorable episode of Seinfeld.
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