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Holiday Inn recently debuted a new hotel in New York City. Only this one is made entirely of plastic key cards. The 400 square-foot “Key Card Hotel,” created from more than 200,000 room key cards, was built to promote the brand’s relaunch of 1,200 hotels throughout the month of September.
The refurbishments are part of a $1 billion brand makeover that will update more than 3,300 of the company’s hotels across the globe by the end of 2010.
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