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Since April, Holiday Inn has been running TV ads featuring a jaunty acoustic love song called “You Always Make Me Smile” by independent Nashville singer/songwriter Kyle Andrews.
While plenty of unsigned artists have used synch deals to get TV exposure, the hotel chain’s partnership with Andrews stands out because the company and ad agency McCann Erickson are also handling the commercial release of the single, which is available at iTunes as a 99-cent download.
McCann and Holiday Inn call their partnership StayU Music, which they describe as a “label” that will market and promote “You Always Make Me Smile” as part of McCann’s $100 million campaign for the chain.
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