Holiday E-commerce to Hit $38.5 Bil.

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E-commerce spending during the 2010 holiday season is expected to reach $38.5 billion, up 14.3 percent from 2009, marking the second straight year of double-digit e-commerce growth, according to a new forecast from eMarketer.

“Holiday shopping is ideally suited to the Internet,” said Jeffrey Grau, principal analyst at eMarketer. “Consumers appreciate the convenience and product selection online, as well as the abundance of resources available for finding good deals, especially for cost-conscious shoppers trying to weather the tough economy.”

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