A Hispanic Skew for Consumer Electronics

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It’ll take more than a recession to stop Hispanics from buying electronics, judging by a Vertis Communications poll. It found Hispanics more apt than non-Hispanics to plan purchases of a slew of such wares in the next 12 months.

Twenty-eight percent of Hispanic respondents, vs. 23 percent of non-Hispanics, said they plan to buy a large-screen TV or HDTV within that period. Similarly, 22 percent of Hispanics, vs. 18 percent of non-Hispanics, plan to buy a notebook or laptop computer.

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