Hispanic Shops Make Run for 2 Financial Accounts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A handful of Hispanic agencies are getting the rare chance to vie for assignments in the financial-services sector.

General Electric subsidiary GE Fi nancial Assurance in Richmond, Va., is in the final stages of a review for Hispanic duties on its creative and media account, sources said. And Wachovia Corp. in Charlotte, N.C., is surveying shops to handle a multicultural assignment.

Companies in the category have stepped up their Hispanic advertising in recent years, but the Association of Hispanic Advertising Agencies contends that financial-services clients generally spend a combined $60-70 million per year on ads targeting Hispanics.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in