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HOLLYWOOD, FLA. Mobile marketing agency HipCricket has signed radio groups Bustos Media and Lotus Radio as part of a national Hispanic-targeted digital advertising network of radio and TV broadcasters serving 24 U.S. markets.
The Kirkland, Wash.-based company is expected to announce the advertising partnership here today at Adweek Media’s Voz Latina Hispanic Marketing Conference.
The Hispanic Mobile Marketing Network will bring together radio and TV broadcasters with marketers to deliver targeted and interactive digital marketing campaigns via text messages on phones and devices, HipCricket executives said.
For broadcasters, the ad network provides an immediate opportunity to bundle mobile sales by specific targets, giving marketers a media-buying alternative to costly regional and national buys.
“Joining
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