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BOSTON IPG’s Hill, Holliday, Connors, Cosmopulos said it has made three appointments designed to strengthen its integrated marketing chops.
Jay Hiselman, 45, has joined the shop here as svp, group media director. He will lead media planning on the CVS pharmacy account. He had been at IPG sibling Mullen in Wenham, Mass., where he was vp, group media director.
“In just the past few years, we have seen incredible changes in the media landscape that make ‘business as usual’ a thing of the past.
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