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BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos said it has been tapped by footwear and apparel company Rockport for advertising chores following a review.
“Rockport is a company with a strong brand, with superior products, and is poised for significant growth,” said Karen Kaplan, president of the Boston headquarters office of Hill, Holliday. “We’re thrilled they’ve chosen us to help them take the company to the next level.”
Other review contenders were not disclosed. Boston-based Modernista!, an independent shop, had recently handled ads for the brand.
Rockport
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