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Spend enough time with any group of digital media veterans and the talk eventually will shift to stories about the old days (way back in, say, 1998). Defunct ad networks like Flycast and L90 are invoked. The running of $10,000 test campaigns that incorporated both banners and buttons are discussed. And everyone remembers, gleefully, that DoubleClick party with the midgets.
Given the power that search holds today (hello, Google), a walk down memory lane that includes big portal and search-engine anchor deals is all the more interesting—especially when the conversation drifts to “Remember Lycos? How about WebCrawler or Excite?” and people realize that most of the “forgotten” portals or search engines of the dot-com days still, well, exist.
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