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NEW YORK Scripps Networks has selected The Beanstalk Group as the agency that will represent and develop the licensing program for its Home and Garden Television, which will include everything from home improvement to decorating and garden products.
The program will focus on the HGTV name and logo — rather than specific shows, with the exception of the uber-popular Dream Home — as the authority in home improvement and decorating. The cable network is in about 90 million homes and has the No.
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