Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running next to them. It's a serious concern that advertisers and Wall Street insiders raised with Adweek last week, and one that Twitter has been quietly trying to manage.

The problem is largely a technological one: how to police hundreds of millions of accounts, 10 million of which could be devoted to pornography, according to one Wall Streeter's estimates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in