Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

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When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a refresh of sorts for the IPG network.

In her 25 years with BBDO New York, Credle rose through the ranks to become executive creative director. From 2009 until leaving last year, she led Leo Burnett's creative department as U.S. chief creative officer. There, she drove some of the Publicis shop's biggest accounts, including Allstate and Procter & Gamble's Secret.

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