Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—Nicolás Pimentel, co-founder and innovation director of +Castro, pretended to be surprised (or maybe really was surprised) that the small-movie-theater-sized Audi A hall in the Palais here was packed for his late-day session Tuesday titled #WorstCannesLionsTalkEver.
But of course, people filled the room. And Pimentel didn't stop with the title when it came to strange goings-on.
He opened by dancing to the Backstreet Boys and closed by having everyone in the room karaoke to "La Bamba."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in