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If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's analysis of the top 10 Spanish-language ads shows.
Nielsen evaluated over 300 Spanish ads that aired on television during the first six months of the year to determine which ones connected with Hispanics, who now have a collective $1.4 trillion in spending power.
"Marketers and brands have excellent opportunities within the Hispanic segment of the population," said Monica Gil, svp of multicultural affairs at Nielsen.
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