Here Are 2 of the Campaigns That Are Winning for Wunderman at Cannes

CCO Lincoln Bjorkman talks 'Testimonies' and 'Breakvertising'

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CANNES, France—By bringing innovations to everything from HIV test result letters to TV pause screens, Wunderman has won over several juries at the Cannes Lions.

"Testimonies," an Argentine nonprofit campaign from Wunderman Buenos Aires, created a direct mail piece that sent a powerful message of advocacy, in the form of an audio chip, to those who tested negative for HIV.

The message congratulated the test-takers on being HIV-free but also encouraged them to support treatment for those who weren't as lucky.

"We saw a huge uptick in people not only donating money, but also getting involved in the cause," said Wunderman global CCO Lincoln Bjorkman.

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