Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—By bringing innovations to everything from HIV test result letters to TV pause screens, Wunderman has won over several juries at the Cannes Lions.
"Testimonies," an Argentine nonprofit campaign from Wunderman Buenos Aires, created a direct mail piece that sent a powerful message of advocacy, in the form of an audio chip, to those who tested negative for HIV.
The message congratulated the test-takers on being HIV-free but also encouraged them to support treatment for those who weren't as lucky.
"We saw a huge uptick in people not only donating money, but also getting involved in the cause," said Wunderman global CCO Lincoln Bjorkman.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in