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Agency OMD in Los Angeles has successfully defended Henkel’s U.S. account, the company has confirmed. Estimated annual media spending is $60 million.
Mediaedge:cia also competed for the business.
With the win, OMD will be expanding its role with Henkel by providing new service offerings, including assignments to OMD’s new Ignition Factory unit, which the shop launched this summer with the arrival of new U.S. CEO Alan Cohen. The unit focuses on developing innovative uses of media designed to better engage consumers.
OMD will continue to handle buying and planning duties for the majority of the brands across North American Henkel, including Dial, Purex, Renuzit, Right Guard and Loctite.
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