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Helzberg Diamonds has assigned advertising creative responsibilities for its jewelry retail chains to Earle Palmer Brown in Philadelphia.
Other agencies considered by the North Kansas City, Mo.-based company were Bernstein-Rein, Barkley & Evergreen and Muller + Co., all in Kansas City, Mo.; W.B. Doner & Co., Southfield, Mich.; and Tausche Martin Lonsdorf in Atlanta.
Incumbent Barkley & Evergreen in Kansas City withdrew from the review process.
The Media Edge, New York, which has handled media planning and buying for Helzberg’s Jewelry 3 chain, takes over media duties for all operations.
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