To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive

John Montgomery takes on a new role

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GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.

Reporting up to global chief digital officer Rob Norman, Montgomery will work closely with GroupM's digital and media experts at Mindshare, MEC, MediaCom, Maxus, Essence and Xaxis, taking some best practices for online safety and viewability and implementing them in markets outside of the U.S., including within the U.K. and Germany, among others.

Montgomery, who, joined WPP in 1989, has held a host of positions within the network, including media director of Ogilvy in South Africa and Group CEO of Ogilvy Group Netherlands.

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