Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Heineken hopes its latest ad campaign is a hit, sponsoring a Web trivia campaign as part of its “Music for Life” promotion.
Heineken tapped Ecast’s broadband media network to promote an interactive music-trivia quiz as part of its summer “Music for Life” campaign. The ads are the first from a non-music advertiser on eEcast’s interactive jukeboxes, now at some 4,200 locations (mostly bars and restaurants) that clock foot traffic of 9 million a month, said Chris Scott, senior director of advertising and business development.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in