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Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer.
The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network.
AAR Partners, London, is handling the current search process which is being led by Gregory Kukolj, Heineken's global head of media and digital. He did not disclose the marketer's global spending on the company's portfolio of brands, which include Amstel, Tecate and Dos Equis.
When SMG won the business in 2012, prevailing over WPP's Mindshare, global spending was estimated at $335 million.
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