Heineken Holiday Push Touts 'The Gift of Beer'

Heineken is launching a 2009 holiday campaign, dubbed “Give in Good Taste,” which will promote Heineken, Heineken Premium Light, and Amstel Light brands as the gift of choice. The effort will run through November and December, encouraging consumers to use Heineken for entertaining and gift-giving.
 
During the campaign’s run, consumers will have the opportunity to redeem Heineken special offers from a variety of channels. Grocery shoppers will be able to save $3 instantly or $20 by mail when Heineken products and other selected cross-promotional brands of snacks, crackers, cheeses and deli items are purchased together.