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DALLAS Heathcott Associates has picked up the ad accounts of the Arkansas State Fair and Central Arkansas Water.
The Little Rock, Ark., shop was awarded the accounts of the in-state clients in two separate reviews that both included local contenders. Combined billings total $750,000, Heathcott said.
Heathcott contended against three finalists for the State Fair account: Combs & Co., Mangan Holcomb Rainwater Culpepper and incumbent The Communications Group, the shops confirmed.
Heathcott will handle creative development, media placement and public relations for the fair over the next three years.
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