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Hearst Magazines is at the center of the Italian Trade Commission’s new “Made in Italy” fashion campaign, which rolls out this month in U.S. magazines and newspapers.
Hearst created the campaign, which includes print pages, a Web site, events and retailer trips to Italy. It marks the publisher’s biggest program so far for the commission.
For the print component, 16-page fashion portfolios will run in fall or winter issues of five Hearst titles: Harper’s Bazaar and its bonus issue, Runway Report; Town & Country; Marie Claire and Esquire.
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