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Come Monday, Hearst Magazines will launch its latest “Unbound” campaign—but it’s not promoting any of its publications, like Cosmopolitan or Elle. Rather, the campaign seeks to promote the Hearst brand itself.
“We’re unleashing our brand DNA,” Michael Clinton, president for marketing and publishing director at Hearst Magazines, told The New York Times. “We said, OK, let’s step back, take a look at who we are and what Hearst Magazines now represents.”
The company has gone through a number of major changes as of late, from the acquisition of Lagardère to its purchase of the digital
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