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Haynes Media & Marketing has added the $3.6 million account of Auto Insurance Discounters to its growing client roster.
Houston-based AID rounds out Haynes’ portfolio of automotive advertisers, which makes up nearly half of its business.
The account was awarded to Haynes without a review, said agency principal Tim Dillard, because of the shop’s unusual approach.
“We’re really strategy guys more than anything else. We’re not really an ad agency in traditional thinking in that we do everything from culture training to sales training,” Dillard said.
The Houston agency, which has doubled its billings in the first two months of 2000, expects to top $30 million this year.
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